How do we, as human beings, make decisions? While most people would like to believe that they take a rational, calculated approach by considering all the variables, research shows that we go with our “gut feeling” instead about 95 percent of the time. In his Forbes article entitled “Making Choices With Data And AI,” author Mark Robinson discusses the proper role of AI in human decision making. AI shouldn’t be making decisions for us, he contends, but rather, guide us by interpreting the data at hand and presenting the facts and variables surrounding a given choice—effectively balancing out our “gut feeling” with rational objectivity. Read the full article to learn how AI-assisted decision making can help guide your business toward greater growth and success by mitigating human bias in choice.

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