Published by digital6 at August 18, 2025 B2B sales teams that embrace tech and AI are seeing real gains — from 5x faster revenue growth to 20% higher conversion rates. 📈 But adoption isn't enough — execution matters. In this McKinsey article, sales leaders break down 5 strategies for success: 1. Prioritize the right accounts with AI-driven insights 2. Equip reps with digital tools for faster deal cycles 3. Close the tech gap across sales channels 4. Rethink talent and capability models 5. Build a culture of test-and-learn agility 👉 If you're leading a sales org, it's time to rethink your digital playbook.